Overview
About the Company
Enlyft helps businesses discover new customers by providing access to data on millions of companies and their employees. Companies can use Enlyft’s powerful features to find businesses and contacts that match their ideal customer profile, making it easier to target the right audience.
About the Project
This project focuses on redesigning the information architecture (IA) of the Enlyft app, along with revamping the side navigation bar, which serves as the app's primary navigation.
I initiated this redesign after identifying key issues in the existing IA and developed a structured solution to improve usability and navigation.
Problems with Existing Navigation
User Persona/Roles in Enlyft App
Enlyft supports three distinct user roles, each with access to specific pages and features tailored to their tasks and goals within the app.
Exploration
I explored the information architecture and navigation design of several B2B applications to identify common approaches and determine which would work best for Enlyft.
The most common approaches were to have vertical navigation with two column layout or accordions which expand to show the options in each grouping.
Navigation Framework
We decided to have a standard framework of defining key areas within the app and grouping all the related pages into each area.
4 Key Areas
Based on the tasks each type of user performs in the app, I have defined 4 key areas within the app.
Information Architecture
Under each Key area, we have sorted all the individual pages and grouped them into categories.
Iterations
These are some of the initial versions of the side nav. We felt having a two column layout would be suitable for the app since there are key areas defined, However, this layout was not ideal for Salesperson users, as they typically have access to only one key area, making the layout appear unbalanced.
Final Design
After multiple iterations, we opted for an accordion-style navigation where each key area functions as an expandable section, revealing the pages within it.
